This partnership sees some of India’s finest jewellery brands adorned by renowned celebrities who are starring in the highly anticipated second season of International Emmy noEmmy-nominated - Made in Heaven. Produced by Ritesh Sidhwani and Farhan Akhtar (Excel Media & Entertainment), Zoya Akhtar and Reema Kagti (Tiger Baby), Made In Heaven Season 2 is directed by Zoya Akhtar, Reema Kagti, Alankrita Shrivastava, Nitya Mehra and Neeraj Ghaywan. The 7 episode series is now out on Amazon Prime Video exclusively.
Natural diamond jewellery is integral to weddings – be it the sparkling solitaire from your engagement ring, the elegant glimmer of your mangalsutra or the dazzling diamonds donned by the bride on her most special day. The association aims to showcase the versatility of natural diamond jewellery amidst opulent, contemporary Indian weddings. Natural Diamond Council aims to support and promote the modern diamond industry, and has provided a perfect platform for 6 jewellery brands - Khanna Jewellers, Anmol Jewellers, Jaipur Gems, Khurana Jewellers, Om Jewellers and Gaurav Gupta Occasions Jewellery to be a part of one of India’s most celebrated OTT series.
Made in Heaven beautifully reveals the dichotomy of tradition, modern aspirations and belief systems set against the canvas of lavish Indian weddings. The series centres around the journey of two wedding planners as they navigate through the challenges of their jobs and personal lives together, against a backdrop of lavish weddings, complex relationships and the pursuit of happiness.
Just as natural diamonds symbolize love, legacy and commitment which has been forged through fire, the series depicts the value of love, trust, and self-discovery as every relationship undergoes the heat of adversity & aspiration. With the return of the series' second season, the spotlight remains on Tara Khanna (Sobhita Dhulipala) and Karan Mehra (Arjun Mathur), wedding planners who traverse the complexities of orchestrating weddings while navigating the twists of their personal lives. The mesmerizing real diamond jewellery worn by the characters played by renowned celebrities such as Sobhita Dhulipala, Mrunal Thakur, Neelam Kothari, Sarah Jane Dias, Shibani Dandekar and Elnaaz Norouzi adds another layer of depth to the narrative.
Richa Singh, Managing Director India & Middle East at the Natural Diamond Council, shared her thoughts, "Natural diamonds are the eternal symbols of love, holders of the earth’s history and invaluable heirlooms older than the stars in the sky. At Natural Diamond Council, we are always on the look-out for innovative methods of showcasing how integral the wonders of nature are to every key moment of our lives; and what is more precious or memorable than a wedding? It made perfect sense to collaborate with a series like Made In Heaven Season 2, and give our consumers a glimpse of how easily their diamonds can help them shine on their special day. I am very happy to have on board the 6 brand partners who are supporting our endeavour to build the natural diamond dream."
Vishal Ramchandani, CEO of Excel Entertainment - “Teaming up with Natural Diamond Council for Made in Heaven 2 was quite the perfect match. Their collection added a new dimension to the show, capturing the essence of each occasion in its most radiant form. The collaboration truly transformed moments into memories, making the series an unforgettable visual delight”.
Kartik Khanna, Creative Director, Khanna Jewellers said, “Our collection of exquisite natural diamond jewellery resonates with the timeless beauty and understated elegance of a modern bridal look, as seen on Sarah Jane Dias. We take pride in crafting pieces that capture the essence of love and celebration, which is exactly what natural diamonds stand for”.
Gaurav Gupta, Creative Director and Co-Founder of Gaurav Gupta said, "I am very happy that Natural Diamond Council approached me to be a part of this association, as you see exquisite natural diamonds meet bridal couture, in an episode that truly highlights that love is love. I believe that jewellery is genderless, and to see my creations come alive in such a pivotal episode as featuring a same sex wedding gives me immense pride. At Gaurav Gupta Jewellery, we find joy in creating pieces that celebrate the modern bride’s individuality."
Prerna Khurana, Director, Khurana Jewellery House said, “Our solitaire wedding ring, multi-string choker, and statement earrings worn by Neelam's and her to-be daughter-in-law’s characters symbolize the everlasting bond of shared moments and treasured memories that natural diamonds carry within them. A big thanks to the NDC for choosing a platform to showcase diamond jewellery that will help create an aspiration for these precious gems amongst the youth.”
Shrey Sacheti, Director Markeing, Jaipur Gems said, “Bollywood has always inspired trends, and we are very excited to be a part of the episode featuring the wedding of two Bollywood celebrities. The maximalist choker and coloured gemstones and diamonds necklace worn by Elnaaz Norouzi capture the essence of opulence and elegance that Jaipur Gems stands for. Committed to preserving heritage and creating masterpieces, we find inspiration in enhancing the sparkle of life's most cherished moments."
Ishu Datwani, Founder, Anmol Jewellers said, “For every woman, diamond jewellery is not just an accessory but a reflection of her individuality and dreams. Both the looks featuring our jewellery on Sobhita’s character celebrate her unique sense of style and strong personality. The Natural Diamond Council's consistent effort to provide platforms for jewellers allows us to bring these dreams to life."
Bhavana Jakhia, Director, OM Jewellers Pvt. Ltd. said, “The elegance of natural diamond jewellery adds a touch of sophistication to every bride's appearance, embodying the promise of enduring love. The gracefully diamond hoop earrings and an elegant diamond ring to adorned by Mrunal Thakur epitomize her playfulness and elegance.”